Telegna (2020)

Other name:

Description:

Telegna tackles the perennial challenge of product placement in entertainment. While these advertisements are vital for mitigating production costs, they often irritate viewers. This innovative two-part variety show introduces a novel approach to make product integration an enjoyable part of the viewing experience. Celebrities step onto the stage, competing as individuals or teams, tasked with devising genuinely unique and exciting methods to advertise various products. The series transforms the concept of product placement from a necessary evil into a creative endeavor, challenging stars to seamlessly weave brands into their performances in captivating ways. More than just a competition, Telegna has a philanthropic core: all revenues generated from these inventive advertisements are dedicated to charitable donations, offering a fresh, engaging, and socially conscious twist to the world of on-screen advertising.

Country: Korean

Status:Ongoing

Released: 2020

Genre:Variety