Fresh Project, Abrupt Commerce (2021)

Other name:

Description:

"Fresh Project, Abrupt Commerce" launches a revolutionary program aimed at invigorating struggling local economies. The series follows beloved celebrities as they journey to various regions, delving into the unique stories and craftsmanship behind local products. Their mission extends beyond mere exploration; these stars become direct advocates, utilizing the power of live commerce to introduce and sell these authentic goods to a global audience. The project confronts a formidable challenge: dismantling the established, complicated systems that often hinder small producers. As the team navigates logistical complexities and market skepticism, viewers witness their determined efforts to connect local producers directly with consumers, bypassing traditional obstacles. This bold initiative seeks to spark an "abrupt commerce" movement, ultimately securing much-needed profit and sustainable futures for communities nationwide.

Country: Korean

Status: Completed

Released: 2021

Genre:Variety